Enable companies, organizations & families to enhance relationships, repair trauma & optimize performance by serving each other.

OUR MISSION: Unite culture by empowering people to build trust, reduce anxiety & transform the mind.


Hello, I'm James Beck

I'm the TEDx Speaker, Relationship Building Expert & Author who gave away everything he owned and set out on a journey to serve someone in all 50 states.

I asked those I served to Pay-It-Forward, starting an incredible domino effect in kindness. 

In my presentations, I encourage others to live a life of giving, revealing how having a “service mindset” leads to true happiness, and relationship fulfillment.

My training transform corporate cultures into a cooperative communities. I work with Businesses, Schools, Associations, Military Units, Spiritual Groups & Families.

How it all began...

To remove the PTSD and anxiety that lingered from childhood trauma, James Beck developed a way to use 'serving other people' to create new neural pathways that calm the mind & optimize behavior. 

James tested his neuroplastic PMR (Proactive Mental Rewiring) theory in a nationwide, year-long social experiment.

At the beginning of the 'Serf Bliss' Journey, he gave away his possessions, which triggered the reptilian 'fight or flight.' Afterward, James spent one year serving a person or family in each state for three days, only asking that they Pay-It-Forward. This choice sedated the overused left brain & developed the underused right brain & rewired its 'limbic brain' connections to optimize social function. It also rewires how the limbic brain (intuition) interacts through executive function (thought), re-patterning the survival nature we get stuck in.

Life is now better than James has ever dreamed & he wants to 'Pay-Forward' this wonderful transformation. It is an epic tale revealing the kind of life-changing transformation that only happens when you learn to ‘Live by Giving.'

James teaches Servant Leadership concepts that build, grow, maintain, & repair relationships, resulting in a remarkable ripple effect. This transformation changes your life, the lives of those around you, & the lives of many strangers you will never meet. 


His KEYNOTES reveal how powerful one act of kindness, no matter how small, can change someone’s destiny. The message inspires crowds of all ages and professions with the universal theme of SERVICE that easily customizes to the needs of any audience. 

Give Beck teaches people how to transform their culture into community.

Starting Broken - Ending Whole  


Two Decades to Develop

After my first three successful attempts at Proactive Mental Rewiring [PMR], I was ready to launch my project publically. 

  • 1st time removed Rage
  • 2nd time removed Insecurity
  • 3rd time removed Shame

After I wrote my book on Breaking Patterns of Generational Dysfunction, I thought, If I truly know how to rewire the mind, then theoretically, I should be able to remove my Anxiety.

The chance to remove the crushing weight of PTSD - that still lingered from childhood trauma - inspired my unorthodox research. 

The hope of inner peace kept me focused. The ability to give this gift to you gave me the courage to take my 'Leap of Faith.' 

I hope you like your gift.

Hey Dad, Remember Me? 


This book is the true story of how my father & I re-patterned our thinking & behavior to transform our relationship from abuse & anger to fondness & friendship.

The road was long and not without setbacks, but the reward is more than either of us could have anticipated. As a result of our progress, I launched across America on a service adventure to honor the transformational service my father gave me.

I call the journey Serf Bliss.